As Senior Designer at CoinDesk, I helped define and evolve the brand across a rapidly changing crypto landscape. From developing scalable visual systems to launching high-impact campaigns, I worked closely with marketing, editorial, and product teams to ensure brand consistency and creative excellence across all touchpoints. Whether shaping the look of major initiatives like Consensus or refining everyday assets, my work supported CoinDesk’s mission to lead the conversation around crypto, blockchain, and the future of Web3.