Kevin Ross

Designer

Works

About

Kevin Ross

Designer

Works

About

Kevin Ross

Designer

Project

Brand + Marketing

Role

Role

Creative Director

Company

Company

Streambed Media

Industry

Industry

Web3, Blockchain, Crypto

Timeline

Timeline

Permanent Employee

Year

Year

2020 – 2021

At Streambed, I served as the founding designer, helping shape the brand and product from the ground up. I worked closely with the CEO, engineers, and external partners to build the company’s visual identity and design its core platform experiences. My role covered brand development, UI/UX, marketing collateral, and investor-facing materials, keeping the design consistent and clear throughout the company’s early growth.

At Streambed, I led a full redesign of the web app interface, turning a rigid, tile-based dashboard into a modern and responsive experience. The original layout lacked visual hierarchy, flexibility, and context. I rebuilt the design system to focus on clarity and usability, introducing responsive navigation, consistent typography, intuitive data visualization, and contextual tooltips. The result was a more scalable and user-friendly platform that delivered deeper insights and a more polished, professional feel. The before-and-after comparison highlights the shift from a static layout to a more dynamic and functional product.

At Streambed, I led a full redesign of the web app interface, turning a rigid, tile-based dashboard into a modern and responsive experience. The original layout lacked visual hierarchy, flexibility, and context. I rebuilt the design system to focus on clarity and usability, introducing responsive navigation, consistent typography, intuitive data visualization, and contextual tooltips. The result was a more scalable and user-friendly platform that delivered deeper insights and a more polished, professional feel. The before-and-after comparison highlights the shift from a static layout to a more dynamic and functional product.

I created social media assets and marketing visuals that helped communicate Streambed’s mission and product value to a broad audience. The designs translated complex ideas about content attribution and blockchain into simple, engaging visuals for platforms like Twitter, LinkedIn, and investor decks. Working within a tight startup environment, I developed flexible templates and fast-turnaround creative that stayed consistent with the brand while adapting to evolving messaging and campaign goals.

I created social media assets and marketing visuals that helped communicate Streambed’s mission and product value to a broad audience. The designs translated complex ideas about content attribution and blockchain into simple, engaging visuals for platforms like Twitter, LinkedIn, and investor decks. Working within a tight startup environment, I developed flexible templates and fast-turnaround creative that stayed consistent with the brand while adapting to evolving messaging and campaign goals.

This early mobile app mockup was created as an initial exploration of how the Streambed brand could translate to a smaller screen. While it was never developed, the concept helped define visual direction and interaction patterns for future applications. The design focused on clarity, clean hierarchy, and intuitive navigation, giving stakeholders a first look at how the platform’s core features could function in a mobile environment.

This early mobile app mockup was created as an initial exploration of how the Streambed brand could translate to a smaller screen. While it was never developed, the concept helped define visual direction and interaction patterns for future applications. The design focused on clarity, clean hierarchy, and intuitive navigation, giving stakeholders a first look at how the platform’s core features could function in a mobile environment.

I designed an expanded set of UI components for Streambed’s Magnify feature, which allowed users to dig deeper into content performance and attribution data. This included scalable layouts, filter controls, interactive charts, and detailed content views that made complex data easier to navigate and understand. The new interface extended the existing design system while introducing more flexibility for future growth. It gave users a clearer picture of how their content moved across platforms and who contributed value along the way.

Back to Works

Back to Works

CV

LinkedIn

ross.a.kev@gmail.com

For new project inquiries,
please get in touch via email.

© 2026 Kevin Ross. All rights reserved. Built by Framer.

CV

LinkedIn

ross.a.kev@gmail.com

For new project inquiries,
please get in touch via email.

© 2026 Kevin Ross. All rights reserved. Built by Framer.

CV

LinkedIn

ross.a.kev@gmail.com

For new project inquiries,
please get in touch via email.

© 2026 Kevin Ross. All rights reserved. Built by Framer.